Week 1 - MKTG 6101 - Artificial Intelligence

 Hello everyone!

This post will be covering the introduction to Artificial Intelligence, what it is, examples in our everyday lives, and the importance of it.

AI stands for Artificial Intelligence and is the branch of computer science concerned with building smart machines capable of performing tasks that typically require human intelligence.
There are four general types of Artificial Intelligence according to BuiltIn and they include:

• Reactive Machines

• Limited Memory

• Theory of Mind

• Self-Awareness
  
  

In today’s world, Artificial Intelligence plays a major role in everyday life and it has been a progressively important topic as more and more advances have been made. Some of the most well-known examples of artificial intelligence include:

• Siri, Alexa, Echo [bottom right image]

• Self-driving cars (i.e. Tesla [bottom left image])

• Email spam filters

• Netflix’s recommendations
  
  

Although we may not realize it, artificial intelligence has been integrated into our everyday lives and it's essential that we understand the importance of it. Artificial intelligence allows organizations to improve their business processes by both increasing the speed and accuracy. Various industries are already well impacted by artificial intelligence, some of which include transportation, manufacturing, healthcare, and education.
Needless to say, artificial intelligence is rapidly evolving and we need to be aware of the impact that it has, both positive and negative.

Until next time,

Mariana Munguia