Week 2 - MKTG 6101 - Tik-Tok

Hello everyone!

This post will be covering the emergence of Tik Tok and how it affects individuals as potential advertisers and creators. 

The social media platform known as “Tik-Tok” has become one of the top and emerging social media platforms that are being adopted by marketers to reach and engage with their target audience (Guarda, 2020). With over 80 million monthly active users in the United States, it is no surprise that Tik-Tok has become one of the top 5 social media platforms nationwide (Doyle, 2021). 

Studies find that the use of Tik-Tok as a social media marketing platform is likely to increase sale an customer satisfaction exponentially (Guarda, 2021). One prime example is the 15 billion media impressions that company Ocean Spray earned in less than a month simply from one video uploaded by a consumer (Sehl, 2021).

Therefore, the potential positive effects that TikTok social media platform has on potential advertisers and creators is vital to understand and engage with. This emerging opportunity to showcase both the large and small businesses is important for all potential advertisers. 

Thank you for reading!

Until next time,

Mariana Munguia

Citations:
Doyle, B. (2021, September 28). Tiktok Statistics . Wallaroo Media. Retrieved from https://wallaroomedia.com/blog/social-media/tiktok-statistics/#:~:text=U.S.%20Audience%20%E2%80%93%20As%20we%20mentioned,the%20ages%20of%2016%2D24.   

Guarda T., Augusto M.F., Victor J.A., Mazón L.M., Lopes I., Oliveira P. (2021) The Impact of TikTok on Digital Marketing. In: Rocha Á., Reis J.L., Peter M.K., Cayolla R., Loureiro S., Bogdanović Z. (eds) Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, vol 205. Springer, Singapore. 

Sehl, K. (2021, October 6). 23 important TikTok stats marketers need to know in 2021. Social Media Marketing & Management Dashboard. Retrieved from https://blog.hootsuite.com/tiktok-stats/.