Week 3 - MKTG 6101 - Guerilla Marketing - Chapter 3

Hello everyone!

This post will be covering the content covered in Chapter 3 in Guerilla Marketing https://www.amazon.com/Guerilla-Marketing-Inexpensive-Strategies-Business-dp-0618785914/dp/0618785914
The Sixteen Monumental Secrets of Guerilla Marketing:



  1. You must have a COMMITMENT to your marketing program.

  2. Think of the program as an INVESTMENT.

  3. See to it that your program is CONSISTENT.

  4. Make your prospects CONFIDENT in your firm.

  5. You must be PATIENT in order to keep a commitment.

  6. You must see that marketing is an ASSORTMENT of weapons.

  7. You must know that profits come SUBSEQUENT to the sale.

  8. You must aim to run your firm in a way that makes it CONVENIENT for your customers

  9. Put an element of AMAZEMENT in your marketing.

  10. Use MEASUREMENT to judge the effectiveness of your weapons

  11. Prove your INVOLVEMENT with customers and prospects by your regular follow-up with them.

  12. Learn to become DEPENDENT on other businesses and they on you.

  13. You must be skilled with and ARMAMENT of guerrillas, which means technology.

  14. Use marketing to gain CONSENT from prospects, and then broaden that consent so that it leads to the sale.

  15. Sell the CONTENT of your offering rather than the style; sell the steak and the sizzle, because people are too sophisticated to merely buy that sizzle.

  16. After you have full-fledged marketing programs, work to AUGMENT it rather than rest on your laurels.


Although a few of the “monumental secrets” are not so secretive and are now common practice throughout businesses, some tips are unique and important to note.
 For example, "dependent” notes how your business should make connections and depend on one another. This is unique because businesses often think of one another as competitors and do not typically join forces much less become dependent on one another. Therefore it is key to understand the “secrets” to guerilla marketing and not just read and make a note of them but also implement them into your business.



Thank you for reading!

Until next time,

Mariana Munguia

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