Week 6 - MKTG 6101 - Guerilla Marketing - Chapter 6

Hello everyone!

This post will be covering the content covered in Chapter 6 of Guerilla Marketing (https://www.amazon.com/Guerilla-Marketing-Inexpensive-Strategies-Business-dp-0618785914/dp/0618785914).


Marketing Options (as noted by Guerilla Marketing)


  • Newspaper

  • Magazines

  • Television

  • Cable and Satellite TV

  • Direct mail

  • Yellow pages

  • Telephone marketing

  • Advertising specialties (i.e. T-shirts, pens, calendars)

  • Public relations

  • Billboard

  • Brochures


Process of Guerilla Marketing

  • Being aware of all marketing “weapons” available

  • Launching as many as possible, keeping careful track of which are failing and which are working

  • Eliminating those that miss the target and doubling those that are successful


Author Conrad Levison makes a note of the various marketing options that exist for a business to promote their platform. In addition to the standard newspaper, magazine, and television recommendations, many new modern marketing options exist for businesses. As noted in one of my earlier blogs, TikTok has become one of the fastest growing marketing platforms in the world. Not only are businesses that were once on the brink of irrelevance coming back to mainstream, but the potential for sales growth is also extremely vital to note.


Furthermore, Levison lists a simple 3 step process for guerilla marketing that I believe is key to the success of any business. Oftentimes, businesses dive into as many marketing options as they can, regardless of where their successes actually are. One example of a company who follows the process of guerilla marketing really well is Scrub Daddy. Scrub Daddy is a home-cleaning product company whose biggest seller is the Scrub Daddy, a sponge that acclimates to the temperature of the water it is in. Despite the fact that this company does not advertise on the newspaper, magazine, or television, it has taken a guerilla marketing approach and has become actively involved in TikTok. With millions of views per 15-60 second video, Scrub Daddy has grown their success and truly epitomized guerilla marketing.


Thank you for reading!

Until next time,

Mariana Munguia

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