Week 7 - MKTG 6101 - Guerilla Marketing - Chapter 7

Hello everyone!

This post will be covering the content covered in Chapter 7 of Guerilla Marketing (https://www.amazon.com/Guerilla-Marketing-Inexpensive-Strategies-Business-dp-0618785914/dp/0618785914).

In Chapter 7 of Guerilla Marketing, we cover the secrets of saving marketing money. These include best practices to ensure that your business is saving the most it can when it comes to marketing. Below are five examples (as stated in Guerilla Marketing) to save marketing money.

Secrets of Saving Marketing Money

• Don’t feel that you must continually change your marketing campaigns

• Barter - trade your way into getting your media ads for less 

• Gain access to cooperative advertising funds 

• Set up a PI (per inquiry) or PO (per order) arrangement with an advertising medium

• Ask questions of your customers - through surveys, questionnaires, etc.

In addition to the “secrets” of saving marketing money, author Jay Levison also points out three ways to track your advertising to ensure that the marketing option(s) your business has chosen to pursue are successful.
Three Ways to Track your Advertising Responses

1. Apply key codes: for print advertising and direct mail

2. Provide a unique number or URL

3. Track online responses

Finally, I leave you with two quotes from Guerilla Marketing that I believe are key to understanding how to save money in marketing:

“In order to save money in marketing, you must be aware of the three variables - quality, economy, and speed.”

“The best way to save money in marketing is to stick with your marketing program.”

Thank you for reading!

Until next time,

Mariana Munguia