Week 8 - MKTG 6101 - Hanson Robotics

Hello everyone!

I wanted to give you all a preview of my final project for my marketing course in the MBA program I am in.

For my final project, I wanted to take a look at the famous Hanson Robotics. 

This global company has had extensive marketing in a peculiar way and it drew me in because of the way that the company and even its products interact with social media, celebrities, and other major advertising mechanisms. 

Below are some of their most famous products:

Albert HUBO

BINA48

Sophia

I would also recommend you check out the following videos to see how the company interacts with individuals, regardless of the fact that the vast majority of these individuals are not consumers. 

• Albert HUBO (English)

• Bina 48 Meets Bina Rothblatt - Part One

I hope this inspired you to take a look at Hanson Robotics!

Thank you for reading!

Until next time,

Mariana Munguia